He’s taken a page out of his cousin Kendrick Lamar’s handbook and appears to be following in his footsteps when it comes to steadily releasing music and visuals that make us feel something (we’re not mad at that). The song was written by Keem and Scott alongside producer Brick.
The visuals he shares aren’t thrown together, they’re wacky and typically have the pgLang logo included. Released on April 30, 'Durag Activity' is Baby Keem's third single from his debut album 'The Melodic Blue,' following 'Hooligan' and ' No Sense.' Unlike his previous releases, however, the new song. ' Durag Activity ' (stylized in all lowercase) is a song by American rappers Baby Keem and Travis Scott, released on April 30, 2021, by Columbia Records and PGLang as the lead single from Keem's debut studio album The Melodic Blue (2021). Needless to say, Baby Keem is continuing his run of shelling out unique hip-hop that feeds his fanbase. We’re still trying to put our finger on what pgLang actually does, but it’s clear that the service company is a creative hub of some sort. Colorist: Joseph Bicknell Director: Eliel Ford Director of Photography: Gus Bendinelli Editorial: Neal Farmer. The rapper also appeared in pgLang’s Calvin Klein campaign that featured a gamut of other creatives like Brent Faiyaz, Ryan Destiny and others. He also unveiled a video at the tail end of March for that track that was cryptic yet creative.
#DURAG ACTIVITY LICENSE#
Earlier this year, in early March he dropped “No Sense,” a track that comes across as a bit personal. 2021 Baby Keem, LLC and pgLang LLC, under exclusive license to Columbia Records.
If you’ve been keeping your ear to the ground, you’re well aware that Keem has been randomly releasing music at his own pace.
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